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Marketing Category Manager


Discipline: Marketing Job Number: 8306 Industry: Beverage

Job Description

Title: Marketing & Category Manager
Location: Central Wisconsin area

Kinsa is partnering with a well-established beverage producer in a search for a
Marketing/Category Manager to help launch a new division. Ideal candidate will be
responsible for ensuring effective product portfolio development and go to market strategies. This role will assist in creating and launching new ideas and products to support the growth of new brands.


  • Competitive base salary
  • bonus potential
  • 401K
  • Medical, Dental, Vision, Disability benefits
  • Vacation and holiday pay

Expected Outcomes:

  • Provide leadership for brands.
  • Assist in development and execution of annual marketing plans.
  • Assist team with new product developments, coordinating timelines, research and technical applications relating to new item launches.
  • Utilize strong innovation skills and the ability to assemble and motivate cross-functional teams including PD, R&D, sales, finance and supply chain to accomplish aggressive new product plans
  • Analyze market trends, competitive trends, and review research to provide insights to drive growth and identify business opportunities for ready to drink alcohol product platforms.
  • Execute day-to-day tactical Marketing plans for the brands. Manage and control marketing budget to include budget controls, tracking, and process management.
  • Track marketplace performance, identifying gaps and recommending solutions that improve performance of current marketing and innovation programs and market performance

Background Profile:

  • Engineering Degree or equivalent and relevant experience
  • Must have Retail marketing experience
  • Must work in entrepreneurial environment with quick growth targets as this is a brand new division. (risk)
  • Must be savvy in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Alcoholic beverage experience a plus
  • BS in Business or related field is mandatory
  • IRI or Nielsen market data desired

Meet Your Recruiter

Mitch Hawk

Sr. Recruiting Consultant

Mitch has 14 years of experience in the Recruiting industry. If you’re seeking a new place to grow your career, talk to Mitch today.  Let him connect you with a food and beverage industry client in the region that's just right for you.

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