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Brand Manager - Dairy Desserts
Title: Brand Manager Location: Cincinnati, OH Area
Mission: Our Client, a processor of premium sour cream, dips, seafood salad, and dessert products is looking for a Brand Manager to add to their team. This person will work with the company's marketing, R&D, sales, production and purchasing teams to drive profitable growth of one of the company's leading brands.
Attractive 6 figure salary
Additional bonus opportunity
Develop/refine brand strategies and annual marketing plan including new products and packaging initiatives, promotions and advertising, pricing and distribution
Lead research efforts on behalf of the brand, including direction/coordination of primary research projects, gathering of consumer data and analysis of syndicated category data
Work with R&D and Purchasing in the direction/management of new product and packaging development, product improvement projects and margin enhancement
Work with Brand Marketing Analyst to develop category/brand insights in support of key metrics reporting/tracking and brand sales presentations
Manage promotional, advertising, and digital initiatives to maximize brand awareness, media presence and impact with consumers
Bachelor's degree in Business Marketing or related field (MBA desired but not necessary)
5+ years of Brand Marketing with a CPG/food manufacturer (Refrigerated foods desired)
Experience managing multiple projects
Bilingual Spanish/English desirable but not necessary