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Sales Planning Manager - Frozen Meat Snacks/Meals

Boston, MA

Posted: 04/29/2019 Discipline: Sales Job Number: 8443 Industry: Frozen Refrigerated Foods

Title: Sales Planning Manager   Location: Boston, MA Area  

Mission:  Our client, a processor of premium frozen meat snacks/meals, is looking for a Sales Planning Manager to add to their team. This person will manage and execute sales-oriented programs throughout the business. They will also interact closely with many internal and cross-functional partners to secure integrated customer programs for the organization. The Manager will partner with all levels of the organization in order to support the sales team strategically and tactically. This Manager plays a key role in tying together forecast, syndicated data (market trends), marketing plans, and trade funding to help hit annual GSV (Gross Sales Volume) and EBIDTA objectives.


Competitive 6 figure salary / bonus opportunity

Medical /Dental / Vision

Retirement benefits

Paid holiday / vacation time

Relocation assistance

Expected Outcomes:

Oversees the implementation of the customer investment strategy (trade spending) for Retail Sales & FAFH, including national planning calendar, pricing and promotion parameters by Brand/Size, and on-going management and communication of DSMP's

Recommends and manages incremental funding requests across the Retail and FAFH businesses

Stewards the Annual Planning process, connecting Sales, Marketing, Finance, and Operations

Leads a monthly process to review trade spend, promotional effectiveness, and customer profitability and reports back to key-stakeholders on findings. Identifies trends, challenges, and opportunities to influence future promotional planning

Working closely with Sales Planning Specialists, supports the Sales Development Director in preparation for the monthly S&OP and Market & Shares meetings

Coordinates and develops fact-based new item selling stories/fact books in conjunction with marketing

Develops formal presentations that support channel strategies, key market information, and new item launches for both Retail and FAFH business

Coordinates and manages special / ad hoc projects as requested

Acts as the "eyes & ears" of the Sales team internally, communicating trends, competitive actions, and opportunities that should pursue.

Working with the Sales Operations & Administration Manager, develops sales scorecards for all priority activities, including Broker incentives and new item launches.

Manage customer specific information, including POG timing and listing requirement


Bachelor's degree in Business, Marketing or Finance (MBA preferred)

5+ years of sales planning experience in a food manufacturing environment (preferably meat category)

5+ years of field sales experience (broker and Direct Sales Management experience a plus)

Field Sales and Category Management experience

Forecasting and managing trade promotions experience NECESSARY

Experience on a national scale

Ability to travel 10% of the time

Rob Navarro
Sr. Recruiting Consultant at Kinsa Group

Rob has 9 years of leadership experience in the Foodservice industry in addition to 10 years of experience in the Recruiting and Staffing industry, with the last 5 of those years at Kinsa. If you’re seeking a new job, let him put his food and beverage industry network connections to work for you!
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