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Marketing Manager

Madison, WI

Post Date: 06/08/2017 Job ID: 7669 Discipline: Marketing Industry: Dairy


Our client, and producer of specialty ingredients, is looking for a Marketing Manager to add to their team. This person will be responsible for a key brand's day-to-day marketing and brand management activities for the entire product line by developing/executing brand marketing programs, engaging consumers via social media and event marketing, managing brand and packaging communications, developing insights and consumer support for new product improvements and launching new product innovation.

Your role with the Company

Managing day-to-day brand marketing and consumer activities

Engaging consumers with social media platforms and updating website

Updating package graphics and developing new package creative

Conducting consumer research and market research projects

Monitoring and updating category and competitive profiles

Reporting monthly and quarterly SPINS retail performance data

Sharing in product improvements and new product innovation concepts

Managing consumer response and brand communications

Developing brand presentations, sell sheets, consumer brochures & demo kits

Coordinating execution of consumer sampling events and brand advocacy kits

Securing local advertising and PR opportunities

Managing agency partners for social media, package design and consumer research

Participating at annual trade shows and customer table top shows

Budgeting and monitoring consumer support programs

Supervising consumer response specialist and marketing interns

Background Profile

Bachelor's Degree in Business and/or Marketing

Experienced level of Excel, Word and PowerPoint usage

2 - 4 Years Relevant training and experience in brand marketing or ad agency

Community Information

Madison, WI Area

Benefits & Features

Attractive salary / Bonus

Holiday / Vacation Pay / Retirement Benefits

Rob Navarro
Sr. Recruiting Consultant at Kinsa Group

Rob has 9 years of leadership experience in the Foodservice industry in addition to 10 years of experience in the Recruiting and Staffing industry, with the last 5 of those years at Kinsa. If you’re seeking a new job, let him put his food and beverage industry network connections to work for you!

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